NEW! Webpaper: 9 Rate-Setting Rules That Have Changed
New Considerations for Managing Credit Union Pricing Decisions

Are you competitive? Rate-setting is critical to your success.
Finding the right price point means more market share, higher satisfaction, new members and a better bottom line. Datatrac RateIntelligence^® is a live updated database monitoring interest rates and special offers for local competitors in every U.S. market. Datatrac’s superior research is guaranteed 100% for accuracy, has a low entry price and many custom options. Can you afford to be in the dark when you’re making pricing decisions?

Real-time rate information? Get real.
"Given today's technology, real-time competitive data is necessary to stay ahead of the curve," says Ken Wanek, Datatrac President. Datatrac RateIntelligence^® is up-to-date and delivered at the exact moment you make your pricing decisions. Daily rate alerts notify you of any competitive changes in your market and RateDexPro™ software allows you to query the products and competitors of your choice for ad-hoc questions. Call 800-257-7101, ext. 4 to schedule a free trial!

Behind the curve? Be in front with the leader
With over a billion interest rates for over 19,000 financial institutions, Datatrac manages the largest database in the industry, and it’s expanding at a rate of over over 35 million rates each year. Not only is Datatrac the largest, they’re the best: a CUNA survey of 2,000 credit unions ranks Datatrac highest in accuracy, timeliness, method of distribution, usefulness of reports, completeness of data and overall satisfaction.

My two cents? Get accurate information for less than a penny per rate
Still collecting your own competitive rate information? Did you know only 50% of financial institutions’ Web sites meet Datatrac’s quality standards for accuracy?
Connie Roy, CEO of Lafayette Schools Federal Credit Union says, “We used to have staff members checking Websites and calling local banks. It was difficult to get accurate information. Outsourcing our rate surveys to Datatrac is much easier, quicker and keeps our staff from spending all of their time on the telephone.”

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More than credit union pricing assistance? Datatrac’s research is used to benefit the movement
Datatrac’s vast database has helped numerous individual credit unions make better pricing decisions. In addition, organizations such as CUNA, state credit union leagues, the Government Accountability Office and Filene Research Institute have used Datatrac information for applied research and to strengthen credit union relations. See the Datatrac RateDex™

To order or learn more, call a Datatrac research consultant at 800-257-7101, ext. 4, 7:00 a.m. – 4:00 p.m. CST or click here.

For more information contact Doug Tangwall or call 800-356-9655, ext. 4073.

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