Frequently Asked Questions

• Who is Datatrac?
• How can Datatrac help me to better serve my members?
• Isn’t it less expensive to collect my own competitive rate information?
• How can Datatrac help with NCUA or state examinations?
• How accurate is Datatrac’s information?
• How timely is Datatrac’s information?
• Isn’t my board of directors supposed to set rates?
• How does Datatrac collect interest rate information?
• Which institutions’ rates can I track in my rate intelligence reports?
• What products can I track in my rate intelligence reports?
• Are relationship pricing offers, marketing specials, and rate indexes and spreads included in my reports?
• Can I select when my credit union receives reports?
• In what format are my reports provided?
• How will the reports be delivered to me?
• What are Datatrac’s seasonal or one-time specialty reports?
• What if I require more customized research?
• What is RateDexPro™ software?
• How does the alliance between Datatrac and CUNA Strategic Services help the credit union movement?
• What do I have to lose?
• How do I order?

Who is Datatrac?
Datatrac is the leading firm specializing in financial and interest rate research and is a preferred provider of CUNA Strategic Services. With over 20 years experience, Datatrac has compiled the most comprehensive database in the industry with over 35 million interest rates updated annually. Today, Datatrac is the leading provider of rate intelligence information, serving up fresh information daily for over 19,000 financial institutions nationwide.

How can Datatrac help me to better serve my members?
Your members count on your credit union to provide the most competitive rates. Is your competitive information as accurate, complete and up-to-date as it should be?
Datatrac rate intelligence services help you spend your time implementing your pricing decisions rather than second-guessing them. Make more informed pricing decisions with Datatrac...get an edge on the competition...AND provide better member service. Click here to see what credit union users have to say about Datatrac.

Isn’t it less expensive to collect my own competitive rate intelligence information?
For less than a penny per rate, you can take the doubt out of your pricing decisions with discounted credit union packages—at rates that save you over 50%—made available exclusively through CUNA Strategic Services and Datatrac. Asset-liability management and pricing decisions have a significant impact on the future health of your credit union...Isn’t a penny per rate worth it to make the best decisions?

What are the true costs associated with collecting your own rate intelligence information?
Is your competitive information as accurate, complete and up-to-date as it should be? What opportunities are you missing?
Get all the information you need to make informed pricing decisions with Datatrac, including details of relationship pricing and special marketing features, complete accuracy, and reports that are formatted for easy decision making and presentation to your board of directors. Put Datatrac to work for you, and let your staff to do what they do best...serve your members.

How can Datatrac help with NCUA or state examinations?
Datatrac validates your pricing strategies. Well-informed decisions based upon unbiased third-party research comfort your examiners and help to expedite your credit union’s examination procedures.

How accurate is Datatrac’s rate information?
With Datatrac’s 100% Accuracy Guarantee, it’s right or it’s FREE. Datatrac has combined cutting-edge technology and over 20 years of interest rate research experience to develop the most advanced monitoring service in the financial industry. Your competitive rate information is 100% accurate...GUARANTEED. 100% accuracy guarantee logo Click here for details

How timely is Datatrac’s information?
Know about your competitors’ offers BEFORE your members do. With Datatrac’s exclusive RateAlerts you’ll receive daily email updates of any rate changes or special offers. Everyday your market changes. Datatrac’s RateAlerts and just-in-time research aid your pricing decisions by providing the most complete and accurate data with unparalleled timeliness.

Isn’t my board of directors supposed to set rates?
To increase credit unions’ competitiveness, The National Credit Union Administration recently expanded the rate-setting authority that boards of directors may delegate to management. (See NCUA opinion letter 01-3444.) If you wait for your board of directors to meet to change rates, you may want to have your board consider delegating this authority to management or an asset-liability committee. Competitive rates don’t wait for the next board meeting.

How does Datatrac collect competitive interest rate information?
Datatrac’s market research teams (MRTs) conduct rate intelligence for your account and assure 100% accurate research...Guaranteed. Your assigned MRT obtains all data via Web, email, fax or phone under the scrutiny of over 100 quality controls.

Which intitutions’ rates can I track in my rate reports?
Anybody’s...You select the ten financial institutions that best represent your competitive market. You can track more than 10 competitors for an additional charge. Need help?
Datatrac will query its extensive database to inform you of whom your competitors are monitoring.

What products can I track in my rate reports?
Your reports will monitor any mix of retail deposit and/or lending products. Customize your reports as you wish or select one of three cost-saving packages to save up to 50% off Datatrac’s standard pricing.

Are relationship pricing offers, marketing specials, and rate indexes and spreads included in my reports?
Current specials, effective dates, relationship pricing and unique marketing features all are included in your reports. In addition, for variable-rate loans, such as home equity, details on rate indexes and spreads used by your competitors are provided.

Can I select when my credit union receives reports?
Yes...You select the frequency (weekly, biweekly or monthly) and the day of the week you want them delivered. Datatrac delivers fresh information, formatted to include your rates and market position, just in time for your pricing-strategy and/or asset-liability-committee meetings.

How will the reports be delivered to me?
Choose from a variety of delivery formats—fax, email or via your own customized, security-coded Web-based research center—all for the same low price.

In what format are my reports provided?
You may choose from PDF, PCL, Excel spreadsheet, ASCII data file or interactive online versions of your custom rate intelligence reports.

What are Datatrac’s seasonal or one-time specialty reports?
Participate in one-time specialty reports to answer seasonal or highly targeted questions, such as "It’s IRA season, what are my competitors’ rates?
"..."How are money market rates tiered in my market?
"..."What are RV/boat loans rates this spring?
"... If you have a specific question, let us know. Datatrac has a philosophy of gathering feedback and enhancing products to continually meet your changing needs.

What if I require more customized research?
Your research profile can be customized to monitor any mix of asset/liability products and competitors you require, delivered when and how you need it...GUARANTEED. Plus, you’ll save 20% off of normal rates through Datatrac’s strategic alliance with CUNA & Affiliates. Please contact a Datatrac research consultant at 800-257-7101, ext. 4, for a custom proposal.

What is RateDexPro™ software?
Datatrac has developed RateDexPro software for real-time, user-initiated queries for ad-hoc reporting questions. Choose any market, any competitor, any product…and get real-time answers. Call 800-257-7101, ext. 4 to schedule your free trial of RateDexPro!

How does the alliance between Datatrac and CUNA & Affiliates help the credit union movement?
In addition to helping your credit union become more competitive, Datatrac provides aggregate data comparing the rates of credit unions to banks at the national, state and local level. This information demonstrates the value credit unions bring to American consumers. Datatrac provides credit union and bank statistics for CUNA’s Website, www.cuna.org, CU360 and public relations tours that CUNA conducts in association with the Consumer Federation of America, helping credit unions improve their image by providing relevant interest rate comparisons for both national and local media.

What do I have to lose?
Nothing...except more business for your credit union. Your members will be more satisfied and your pricing decisions will be more timely, accurate and well informed than ever before. Call 800-257-7101, ext. 4 today to schedule your free trial of RateDexPro!

How do I order?
To order or learn more, call a Datatrac research consultant at 800-257-7101, ext. 4.