What credit unions are saying about Datatrac!

• Quality of rate intelligence information



• Improved productivity/quality of pricing decisions



• Getting an edge on the competition



• Cost effectiveness

Quality of rate intelligence information

"THANK YOU! The timeliness of delivery...attention to detail, scope of my market against ten competitors and live Web access...makes our decision [to work withDatatrac] a well founded one. I can now concentrate on more of my job duties and know that the report will be delivered to me personally without delays which I had prior with my own internal staff trying to gather the survey information. My highest appreciation to you!"
Dean Clark, Real Estate Lending Manager
Grow Financial FCU
Tampa, FL
Assets $1.8 billion

"We use Datatrac to track rates for about 30 financial institutions across the nation in markets we serve. It’s a nice report that shows individual rates, the top 10 and bank and credit union averages."
Todd Gustafson, Senior Vice President/CFO
Baxter Credit Union
Vernon Hills, IL
Assets $1.2 billion

"Timely, accurate and very necessary in today’s economy. I would recommend [Datatrac] as a trusted source."
James Hofeling, President/CEO
Jordan Credit Union
Sandy, UT
Assets $185 million

"We have been using Datatrac for several years now. We receive reports via the Internet [that] provide us with accurate information on competitors’ rates; critical details to have when we are establishing our deposit and loan rates."
Robert G. Eichel, Vice President Cash & Branch Operations
CitizensFirst Credit Union
Oshkosh, WI
Assets $314 million

"Datatrac [is] a timely and accurate information source for our credit union. It is a very important tool to use in our pricing strategy."
Betty L. Mitchell, Manager
North Platte Union Pacific Employees Credit Union
North Platte, NE
Assets $21 million

Improved productivity/quality of pricing decisions

"Prior to using Datatrac, we had to rely on branch managers to obtain competitive information..the results were still not complete nor accurate most of the time. As a result, decisions regarding rate setting were second-guessed. Since Datatrac has a large database and a consistent process, we now have a higher confidence of data that serves as the basis for our pricing decisions."
Larry Hoffman, CFO
Anheuser-Busch Employees Credit Union
St. Louis, MO
Assets $935 million

"We’ve used Datatrac for over five years and have found this service to be efficient and beneficial."
Catherine Herring, President/CEO
Communicating Arts Credit Union
Cincinnati, OH
Assets $44 million

"I cannot express enough what a terrific service Datatrac provides and how much time it saved me...I don’t know how I ever got along without it!"
Racquel Williams-Byrd, Business Development Representative
Oakland Municipal Credit Union
Oakland, CA
Assets $123 million

"Datatrac’s reports are always accurate and provided in a timely manner. It is a real time saver to have competitor rates provided to us in lieu of making numerous phone calls...This allows us to respond quickly to market conditions."
Kenneth E. Unger, Vice President Consumer Lending
Deere Harvester Credit Union
Moline, IL
Assets $288 million

Getting an edge on the competition

"Great results...Datatrac gives us the edge we need to stay competitive. The Datatrac system eliminates the need to call competitors to ‘check rates,’ which was a very time-consuming project."
Davida Barker, Assistant Manager
Resource Federal CU
Jackson, TN
Assets $23 million

"It is important to [Eagle Legacy] Credit Union to have a service [such as Datatrac’s] for tracking our competitors’ interest rates. The daily rates alerts allow for immediate notification of changes our competitors make to loan and savings rates...This is helpful for our pricing and ALM strategies."
Dan Sheetinger, Vice President Financial Services
Eagle Legacy Credit Union
Arvada, CO
Assets $203 million

"Datatrac helps us ascertain what the competitive marketplace pricing is...Pricing models are wonderful tools, but they need to be able to tie into the reality of the marketplace."
J. K. Phalen, Mortgage Supervisor
Vermont State Employees Credit Union
Montpelier, VT
Assets $361 million

"Datatrac...has proven to be a great asset to our credit union on keeping up on daily rates from our competitors. They offer a quality product with the ease of Internet technology. It is very important for credit unions today to have this pricing information for their ALM strategies on current rates."
Sharon Y. Board, CEO
Chemco Federal Credit Union
Louisville, KY
Assets $19 million

Cost effectiveness

"Every year we evaluate the value...and every year we find it a very important component of our decision making process. I do not hesitate to recommend Datatrac."
Lisa Dykhoff, President
Perfect Circle Credit Union
Hagerstown, IN
Assets $48 million

"Datatrac offered more for our money. We look forward to a long relationship."
Robin Lamb, President
Allsteel Credit Union
Oswego, IL
$19 million

"I switched to Datatrac...timely and accurate information at a better price...much more user friendly and a real aid to our ALM process...due to the confidence they have built in me."
Gary Schinske, President/CEO
West Michigan Credit Union
Big Rapids, MI
Assets $86 million