FOR IMMEDIATE RELEASE

OVERDRAFT PRIVILEGE PROGRAM INTRODUCED TO MEET MEMBER NEEDS

MADISON, Wis. – An overdraft protection program for credit union members that offers flexibility while maintaining a members’ credibility has been introduced by CUNA. John M. Floyd & Associates, Inc. (JMFA) has been named a CUNA Strategic Alliance Provider for JMFA’S OVERDRAFT PRIVILEGE^SM program.

JMFA, a Houston-based consulting firm provides its non-discriminatory, automated service to help credit union members avoid added costs and embarrassment from bounced share drafts. The service provides a safety net for members and helps credit unions improve non-interest income.

“Financial institutions face a very competitive market today. A well-managed overdraft program can distinguish a credit union,” said John M. Floyd, CEO of JMFA. “Our program has a proven track record of building member satisfaction and producing more income, while managing risk.”

“Feedback from our members suggested a desire for such services,” said Wes Millar, CUNA vice president strategic alliances. “After researching options and alternate services, its focus on compliance, implementation support, training, and member education makes JMFA’s program the right choice for credit unions.”

JMFA, founded in 1973, also offers operational, financial and delivery system re-engineering services to financial institutions. Since February, eight state leagues, including Alabama, Florida, Michigan, Mississippi, New Jersey, New Mexico, Texas, and Vermont, also have named JMFA a “preferred provider” for overdraft programs. The company's diverse consulting assignments have brought positive results to more than 1,500 credit unions, thrifts and banks in 46 States and Central America.

The company has installed variations of its overdraft programs in more than 400 financial institutions in the past 15 years. JMFA also is recognized nationally for its training, incentive and earnings enhancement programs, as well as its product, service, pricing and technology improvement consulting services.

For more information, contact JMFA at 800-809-2307, or visit its Web site at www.overdraftprivilege.org.