Prepaid Gift Cards Made Easy

Prepaid card industry analysts estimate that consumers’ use of gift cards will explode in the next couple of years. Some experts estimate the total dollar value loaded onto gift cards will increase by nearly 600% by 2010. Is your credit union ready to serve the demand?

CUNA Strategic Services and RBS Lynk offers an enhanced prepaid gift card program that is easy to implement, requires no upfront investment and provides you with member marketing tools.

Your Members’ Experience

Your members will enjoy the many benefits of RBS Lynk’s gift card:

• Flexibility for the gift giver – gift giving starting at $10 up to a maximum of $500
• Flexibility for the gift recipient – Visa® branded gift cards can be used anywhere Visa is accepted
• Peace-of-mind - when the cardholder registers the gift card they are protected from theft or fraud
• Solves last minute gift-giving dilemmas – instant issue cards provide a quick and easy solution

Your Credit Union’s Experience

RBS Lynk has made it attractive to roll-out and deliver prepaid gift cards to your members:

• Gift card inventory with no up-front investment – cards are paid for when activated
• No program implementation or annual fees
• Card packaging – is included and can be displayed throughout your branch to increase member awareness
• Web-based activation and program management
• Revenue opportunity – you determine the retail price to your members
• Quick implementation – program can be launched within two weeks
• No risk – RBS Lynk covers all liability and fraud risk
• Revenue opportunity – you determine the retail price to your members

For more information, contact Brenda Halverson at 800-356-9655, ext. 4110 or call CUNA Member Service at 800-356-8010, press 3, 8:00 a.m. – 4:30 p.m. central.

Other Resources

• Click here to view the CUNA Strategic Services/RBS Lynk alliance announcement.
• Click here to learn more about RBS Lynk
• Click here to view “Prepaid Cards: The Next Profit Center” (Reprinted with permission from Credit Union Magazine)